Publicitatea on-line ameninta mediile traditionale

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Dezvoltarea internetului se reflecta si in cresterile incasarilor de publicitate. La nivel mondial, in anul 2006 estimarile arata ca acestea vor fi mai mari decat investitiile publicitare in outdoor (panotaj). In Marea Britanie, specialistii prognozeaza chiar depasirea presei scrise pana la sfarsitul anului.